Start with Who
Reed, W Craig Start with Who represents the next generation beyond Simon Sinek’s Start with Why and Gartner’s The Challenger Sale—written by Matthew Dixon and Brent Adamson—and includes groundbreaking science, concepts, and templates that can help drive rapid success for sales, marketing, and recruitment within small to medium businesses.Ken Blanchard, co-author of The New One Minute Manager, says Start with Who is “thought-provoking” and “shows business, m...